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Awwww – I’m so touched. My new blog for YA book reviews and author interviews – On A Far Away Bookshelf – has received a Beautiful Blogger nomination from Scarlett Rains. Pop on over to the Beautiful Blogger Nomination and check it out - hey this could be my fifteen minutes, I want as many of you over there as I can get.
I’ve been so busy the past ten days, I’ve neglected my blogging and my social media. Bad Angel. Bad. Bad. But boy did it show me just how much time, effort, and energy goes into not just the blogging (which I love) but the social media (SM) side of things as well (okay I admit it, I love that too). Just ten days of not updating, tweeting, posting, liking, circling, pinning, and anything elsing and you truly do see the result in your traffic. Or rather in the lack of traffic.
There truly is an argument for appointing a dedicated SM manager if you own a business. This isn’t a task you can just ‘slot’ in – not if you want it to truly help you grow your profile, your engagement, you sales and ultimately your business.
If you are a blogger or writer and you see SM as a way to drive traffic and grow your profile – you’re right, but be prepared to work hard at it. It’s certainly worth it, but I repeat, this is not something that you simply do once in a while. Not if you want results.
Don’t get me wrong – not all SM activity has to be about profile building, sales, or driving traffic to your blog or website. But, if that is the result you want, it’s just like anything else – you need to put the time and effort in. You wouldn’t do your taxes on the run, in between the dishes and the laundry would you? Oh come on, don’t take me so literally – you know what I mean. If you want to use SM for a specific purpose, you need to be prepared to put the time in. Over time, it becomes easier and the results will begin to show.
In the meantime, make yourself a schedule of what you’re going to do when. It doesn’t have to be formal, it doesn’t have to be set in concrete (in fact flexible is good), it doesn’t have to be filled in for the next ten years. Simply give yourself some structure for the next few months while you build that profile and get on top of your SM – and see what a difference makes.
Trust me – anybody who knows me, knows I invented the concept of going with the flow and if I not only embrace planning your SM but actively encourage it, then you know there has to be something to it.
Stay well, stay happy, stay safe – and I’ll see you a little further on up the road.
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